Road accidents are causing serious concern with the steady increase in the vehicular trafc even as authorities have taken multi-pronged strategy to deal with the growing menace. ‘Safe Drive, Save Life’ campaign was launched by Hon’ble Chief Minister Mamata Banerjee on 18 August last year to motivate drivers to follow the rules on the road strictly for ensuring accident-free smooth ow of trafc.
Authorities of Kolkata Police have adopted special initiatives to reduce problems on the road by ensuring strict measures for the maintenance of the road safety by installing CCTV cameras on major points on the road and simultaneously launching awareness drive by involving the school children. Like previous year this year too Kolkata Police has observed Road Safety Week from 3 April. Elaborate arrangements were made by the city police at 25 vantage points from 9 am to attract the attention of all stakeholders particularly the drivers on the need to follow the rules of the road. Every year road safety week is observed to boost up awareness among the people with renewed efforts. This is again to remind people to follow rules of the road which are essential for minimizing loss of human lives in road accidents.
The main function was held at the city’s busy seven-point crossing in Park circus area where Tollywood actress Ridhima Ghose was present to add colour to the gorgeous ceremony to attract the attention of all passing motorists and other vehicular trafc passing through the areas. Commissioner of Police Rajeev Kumar was present to cheer the ofcials of the police force on the occasion. Sergeants of 25 Trafc Guards in the city brought out an impressive bike rally which moved along a dedicated route. A tableau was also agged off from the 
seven-point crossing and passed through the dedicated route to highlight the importance of the road safety for ensuring smooth ow of trafc even as it is increasing steadily. Special arrangements were also made to popularise the campaign for the road safety week by using most modern means of communication through FM/FB. A 30 seconds video clip was also telecasted through local cable and television channels to ensure that almost everybody gets the message of the day.
Similar campaign continued till 7 April to make sure that the important message for ensuring road safety reached all sections of the people which would not only benet all concern on the road but also pave the way for economic growth. On the concluding day of the road safety week the prize for the best trafc guard went to the Headquarters Trafc Guard, for their management and efforts and the prize for the reduction of accident went to Jadavpore Trafc Guard.
By Our Correspondent
